Thanks to the back-illuminated “Exmor R” CMOS sensor and bright G-lens, the small and thin Sony DSC-WX1 has stunning low-light performance, reducing grain by more than 50%, even without a flash. High speed burst captures 10fps without distortion and expansive Sweep Panorama shots are easy to achieve with press and sweep motion.

Sony WX1 Details
Brand: Sony
Model: DSC-WX1
Dimensions: 2.00″ h x 6.00″ w x 7.00″ l, 1.00 pounds
Display size: 2.7

Sony WX1 Features
- 10.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance
- 24mm wide-angle f/2.4 bright G lens for ultra sharp pictures; 5x optical zoom
- Sweep Panorama Mode captures breathtaking panoramic images
- Capture your videos in HD Movie mode (720p); PhotoTV HD Mode with compatible BRAVIA HDTVs
- Included lithium-ion battery for long-lasting power

The sleek Sony DSC-TX1 incorporates the “Exmor R” CMOS sensor and boasts stunning low-light performance, reducing grain by more than 50%, even without a flash. High speed burst captures 10fps without distortion and expansive Sweep Panorama shots are easy to achieve with press and sweep motion. Control it all with its 3-inch touch screen LCD.

Product Details
Brand: Sony
Model: DSC-TX1
Dimensions: 2.00″ h x 6.00″ w x 7.00″ l, 1.00 pounds

Features
- 10.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance
- 3-inch touch-screen LCD display for easy operation
- Carl Zeiss Vario-Tessar lens with 4x optical zoom; Optical SteadyShot image stabilization
- Wide zoom display allows resizing images to 16:9 aspect ratio
- Capture your videos in HD Movie mode (720p); PhotoTV HD Mode with compatible BRAVIA HDTVs

Price: Sony A380


The Sony a380 DSLR camera brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7-inch (diag.) LCD screen. SteadyShot INSIDE in-camera image stabilization reduces blur in every shot, while 14.2-megapixel resolution preserves those special moments in spectacular clarity and detail.

Sony DSLR-A380 Details
Brand: Sony
Model: DSLRA380
Dimensions: 6.14″ h x 7.91″ w x 8.15″ l, 3.30 pounds

Sony DSLR-A380 Features
- 14.2-megapixel APS-size CCD image sensor for ultra-fine detail
- Included SAL1855 18-55mm standard zoom lens
- SteadyShot INSIDE in-camera image stabilization; Eye-Start Autofocus
- Tiltable, 2.7-inch Clear Photo LCD Plus display
- Compatible with high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately)

Price: Sony A330


The Sony a330 DSLR camera brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7-inch (diag.) LCD screen. SteadyShot INSIDE in-camera image stabilization reduces blur in every shot, while 10.2 megapixel resolution preserves those special moments in stunning clarity and detail.

Sony DSLR-A330 Product Details
Brand: Sony
Model: DSLRA330
Dimensions: 6.14″ h x 7.91″ w x 8.15″ l, 3.30 pounds

Sony DSLR-A330 Features
- 10.2-megapixel APS-size CCD image sensor for ultra-fine detail
- Included SAL1855 18-55mm standard zoom lens
- SteadyShot INSIDE in-camera image stabilization; Eye-Start Autofocus
- Tiltable, 2.7-inch Clear Photo LCD Plus display
- Compatible with high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately)

Price: Sony A230


Capture your precious moments with improved clarity and reduced blur with the Sony a230 digital SLR camera, featuring 10.2-megapixel resolution and SteadyShot INSIDE in-camera image stabilization. Thanks to a small and light body and integrated on-screen Help Guide and Graphic Display, the a230 is remarkably easy to carry and use.

Sony DSLR-A230 Details
Brand: Sony
Model: DSLRA230
Dimensions: 6.14″ h x 7.91″ w x 8.15″ l, 3.21 pounds

Sony DSLR-A230 Features
- 10.2-megapixel APS-size CCD image sensor for ultra-fine detail
- Included SAL1855 18-55mm standard zoom lens
- SteadyShot INSIDE in-camera image stabilization; Eye-Start Autofocus
- 2.7-inch Clear Photo LCD Plus display
- Compatible with high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately)

SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS DESIGNED FOR FIRST-TIME DIGITAL SLR BUYERS

SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use ? (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers’ Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

“Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,” said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. “By overcoming the obstacles, we’ve made it much easier for newcomers to take great pictures with DSLRs.”

Light and Compact

The 10.2 megapixel ?230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel ?330 and the 14.2 megapixel ?380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every ?-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System

Both the ?380 and ?330 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the ?380 and ?330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately).

Built-in Help Guide

The ?380, ?330 and ?230 models are Sony’s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

Systems, Lenses and Flash

Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera’s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.
Pricing and Availability

Pre-orders will begin on May 18, 2009 at www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The ?380L, ?330L and ?230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The ?380Y, ?330Y and ?230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

•The SAL-1855 standard zoom lens will cost about $200.
•The SAL-55200 telephoto zoom lens will cost about $230.
•The SAL-50F18 portrait lens will cost about $150.
•The HVL-F20AM flash will cost about $130.

http://news.sel.sony.com/assets/Alpha_2009/

Zoom in on the 10.1-megapixel DSC-H20 Cyber-shot digital camera and get the best shot. With its impressive Carl Zeiss Vario-Tessar wide-angle lens with a 10x optical zoom, it’s easy to capture the moment with impeccable detail. A 3.0-inch touch screen makes reviewing your shots a breeze and the ingenious iAuto mode takes the guesswork out of choosing the best camera settings when you’re not sure which one to pick. There’s also built-in technology like Optical SteadyShot image stabilization that reduces blur and Smile Shutter mode that automatically captures a smile as it happens. Feel like recording HD video? The H20 captures crisp, 720p video that can be viewed on your HDTV. There’s even an anti-blink function to help everyone look their best and in-camera photo retouching tools.

Product Details
Brand: Sony
Model: DSCH20
Dimensions: 4.80″ h x 6.00″ w x 7.60″ l, 2.00 pounds
Display size: 3

Features
- 10.1-megapixel Super HAD CCD image sensor
- 10x optical zoom Carl Zeiss Vario-Tessar lens; Optical SteadyShot image stabilization
- 720p high-definition movie capture; BIONZ image processor
- 3.0-inch (230K pixels) LCD; Face Detection and Smile Shutter technology
- 11MB built-in memory; capture images to Memory Stick Duo/PRO Duo Media (not included)

Price: Sony DSC-G3

Share the excitement of your experience! The slim, and stylish Wi-Fi Sony Cyber-shot DSC-G3 allows you to capture, upload, and share your memories directly from the camera. The G3 has Wi-Fi internet capabilities so you can connect from home, hotel, airport, restaurant, or any public hotspot, and can upload your pictures and movies to popular sharing sites including YouTube, Picasa Web Albums, Photobucket, Shutterfly and DailyMotion.

With 10.1 megapixels, Optical SteadyShot image stabilization, and Intelligent Scene Recognition–you are sure to capture your memories with great quality. Also as a Digital Portable Photo Album, save hundreds of images in the 4GB internal memory, breeze through them easily with image management features and enjoy them on the dazzling 3.5-inch high-resolution, high contrast touch screen LCD.

Product Details
Brand: Sony
Model: DSC-G3
Dimensions: 2.10″ h x 6.60″ w x 7.40″ l, 1.30 pounds
Display size: 3.5

Features
- 10.1-megapixel Super HAD CCD image sensor
- Carl Zeiss Vario-Tessar 4x optical zoom lens
- 3.5-inch Xtra Fine touch-screen LCD display
- Wireless Internet connectivity (802.11b/g); upload images directly from camera to sharing sites
- 4 GB internal memory; compatible with Memory Stick Duo Media (not included)

Price: Sony DSC-T900

The 12.1-megapixel Sony Cyber-shot DSC-T900 with Intelligent Auto mode takes you beyond traditional auto settings. It automatically adjusts to specific scene and lighting conditions and it enhances skin tones while Optical SteadyShot image stabilization reduces blur. The result is crisp, vivid, and life-like images. Plus, 720p movie mode lets you record movies in high-definition. All images and videos can be viewed on the camera’s ultra-bright 3.5-inch LCD touchscreen display.

Product Details
Brand: Sony
Model: DSC-T900
Released on: 2009-04-01
Dimensions: 7.60″ h x 2.20″ w x 6.70″ l, 1.40 pounds

Features
- 12.1-megapixel Super HAD CCD image sensor
- 4x optical zoom Carl Zeiss Vario-Tessar lens; Optical SteadyShot image stabilization
- 720p high-definition movie capture with stereo sound; HDMI compatible
- Face Detection; Smile Shutter technology
- 11MB built-in memory; capture images to Memory Stick Duo/PRO Duo Media (not included)

Price: Sony DSC-T90

The 12.1-megapixel Sony Cyber-shot DSC-T90 with Intelligent Auto mode takes you beyond traditional auto settings. It automatically adjusts to specific scene and lighting conditions and it enhances skin tones while Optical SteadyShot image stabilization reduces blur. The result is crisp, vivid, and life-like images. Plus, 720p movie mode lets you record movies in high-definition. All images and videos can be viewed on the camera’s ultra-bright 3.0-inch LCD touchscreen display.

Product Details
Brand: Sony
Model: DSC-T90
Released on: 2009-03-25
Dimensions: 7.50″ h x 2.10″ w x 6.70″ l, 1.20 pounds

Features
- 12.1-megapixel Super HAD CCD image sensor
- 4x optical zoom Carl Zeiss Vario-Tessar lens; Optical SteadyShot image stabilization
- 720p high-definition movie capture; HDMI compatible
- 3.0-inch LCD (230k) touch-screen display
- 11MB built-in memory; capture images to Memory Stick Duo/PRO Duo Media (not included)